B2B Lead Generation Case Study
Campaign Framework: LinkedIn Outbound

RDash Growth Portfolio

Accelerating enterprise construction and project management software adoption via specialized multi-profile professional networks.

Business Overview

RDash is an AI-powered construction management software that helps construction, interior, and real estate companies manage projects, procurement, design, and finance in one platform. The modern SaaS platform acts as an all-in-one system of record to streamline complex building operations, eliminate tracking fragmented data over multiple applications, minimize costly material delays, and maximize bottom-line profit margins across volatile enterprise development projects.

Campaign Outcomes

32 weeks

214
Appointments Booked

326
Warm Connects

Avg. Connection Rate
35%

Avg. Response Rate
31%

Marquee Enterprise Leads Unlocked: Lodha, Tata Projects, Kohinoor Group

3.7
Profile Score

Profile Strength

Seniority Weighting
4.0 /5

Connection Health
3.7 /5

Content Performance
3.2 /5

B2B Prospecting Matrix

Sectors

Real Estate, Construction, Interior fit out, Architecture

Geography

India, MEA, SEA

Target ICP

COO, Program Director, Construction Director, CFO

Scale

Arch: Upto 50, Const: 50+, RE: 500+

Approach and Key learnings

  • We combined efforts across leadership accounts and individual sales profiles to multi-thread corporate outreach across parallel domains.
  • Leadership profiles achieved better connection and response rates when starting strategic conversations about site execution problems.
  • Sales handles proved much more effective at booking concrete product demos after establishing standard functional relationships.
  • Focusing our case studies directly on cost and materials optimization helped capture attention from top real estate decision-makers.