We help growth stage companies
scale sales harmoniously
Selling is a response to buying. We help companies design their sales process for the modern buyer.
Let The Buyer Seller Beware
When you think of “sales” or “selling”, what’s the first word that comes to mind?
Survey conducted by Dan Pink, Bestselling Author, and Thinker
~ 700 respondents
The way people and organizations buy has changed in the last 25 years. For example, in 1991, the decision making process to buy virtually anything, from fruits and vegetables to a car, used to start with a walk to the store. Now it starts with an online search.
However, the way people sell has been slow to catch up. Especially for modern, arguably disruptive, products.
This change has an implication on the way sales is implemented within modern sales organizations. There is a science behind designing sales systems.
Knowing sales design is critical to your success
B2B Sales Lead Generation using LinkedIn
Sales management is more than just hiring ‘rockstars’
Elements of Sales Design
For at least a few decades now, formal education around sales as well as sales training in organizations has been too focused on personal effectiveness of salespeople. This is visible in the amount of literature available on effective selling. Of course this is important. However, for successful sales scale-up, more levers need to be pulled.
Once these levers are aligned to the buyer’s journey, a sales system is able to scale harmoniously. This is only possible through the right ‘Sales Design’
Our Clients
Our Services
Executives from the C Suite (CEO, CXOs, Founders, etc) abhor and avoid cold e-mails and cold calls. Social networking mediums for professionals like LinkedIn are probably the only mediums where such executives are open to listening. Our method of lead generation builds on this insight to open conversations with key executives at your target organizations.
We generate qualified B2B leads globally exclusively using social selling.
Sales development has evolved from the age of “call centers” doing “lead generation”. Buyers have become smarter at avoiding call center reps by the very tone of their voice in the first few seconds of a call (“Hello, myself Ranbir calling from Sanju Enterprises”). B2C companies can still get away with it mostly because there are at least a million prospects out there. B2B companies face a real challenge bypassing gatekeepers and getting their buyers to listen. After all, who wants to speak to a “talking brochure”? This calls for smarter Sales Development that is scientific. And there’s enough science on the subject out there.
We help you build an inside sales team to better manage your sales funnel and improve field force utilization.
There is a lot more to sales than effectiveness of individual sales reps. Is your sales system setup for success? We check design basics across 5 sales elements to assess how well your system is set up
We conduct detailed audits to assess your sales system on these levers and identify gaps and recommendations.
There is a science behind designing sales systems that is industry and product agnostic. These workshops attempt to educate you on that science and design your own sales systems. Through these workshops we
We conduct workshops with your leadership team to solve sales related problems through design.
Team
Saurabh Sengupta
Saurabh was responsible for scaling the sales team at one of the first “unicorns” of India – Zomato – over a period of 6 years. He was the 10th employee in the company and scaled a 30 member sales team to 350+ globally. Sales education in India is messed up and he’s trying to do something about it.
Ninad Tawade
Ninad helped Zomato scale its media and transaction business across India, South East Asia and Australia over a period of 4 years. He believes buyers today are much more aware & smarter than they were before. Sales organizations need to adapt to this reality soon.
Ashwin Thilakan
Engineer and Hospitality-grad turned sales enthusiast. Ashwin has been working with sales teams for the last 6 years and enjoys the challenge of selling new products to new and different stakeholders across various sectors.
Pravir Kalra
Pravir has set up multiple sales teams and launched various products in India and Australia. He believes sales is a delicate balance of art and science and wants to remove the stereotypes associated with sales.
Get Your Sales “Designed”
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