Sales Design – LinkedIn B2B Lead Generation Company in India2020-08-27T11:24:38+05:30

We’re in the business of getting you a

foot in the door

of mid to large enterprises

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Meetings Set

Some of the organizations we have connected our partners with

We have activated senior stakeholders at these organizations for our partners’ sales teams

C-suite buyers are increasingly getting weary of traditional approaches to prospecting.

  • Executives from the C Suite (CEO, CXOs, Founders, etc) abhor and avoid cold e-mails and cold calls.

  • Social networking mediums for professionals like LinkedIn are probably the only mediums where such executives are open to listening.

  • Our method of Linkedin B2B lead generation builds on this insight to open conversations with key executives at your target organizations.

We generate qualified B2B leads globally exclusively using social selling

How We Do It

There’s more to Linkedin than posting from your account and running ads.

  • LinkedIn isn’t Facebook or Twitter. Unlike B2C businesses, B2B businesses cannot rely on traditional avenues of lead generation like online advertisements. We’ve written more about that here.
  • Linkedin for B2B sales is one of the most powerful tools for lead generation. However it is also the most underrated and misunderstood among B2B marketers.
  • Most linkedin lead generation companies treat it as any other social media platform (Facebook, Google, Instagram) and focus on maintaining an account, posting regularly and running ads.
  • While such an approach might get you ‘views’, ‘clicks’ & ‘likes’ and ‘engagement’ it’s unlikely to be a reliable source of leads for B2B lead generation companies.

Setup a razor sharp, well targeted B2B Linkedin lead generation engine to churn out high quality leads consistently and maintain a healthy sales funnel.

  • At Sales Design, we focus solely on one objective: to generate quality leads consistently for your business.
  • We leverage a multitude of tools available on Linkedin to ensure that key decision makers from your target industries and companies hear and respond to you.
  • Our linkedin lead generation service draws on our experience of over 200 campaigns across industries to design a suitable approach for outreach leveraging the best available tools.
  • We build your sales funnel using Linkedin so that your team always has enough prospects to talk to.
  • Spend your time talking to prospects, not searching for them.

Process

01.

This is the foundational stage of the project. Our team will spend time understanding your product, your target segments, buyer personas and co-create appropriate messaging for Linkedin B2B lead generation. Your assistance will be needed in conducting product training and providing sales collateral.

02.

Sales Design will reach out to prospective customer personas using online mediums. For B2B businesses targeting mid to large enterprises, LinkedIn B2B Lead generation using Sales Navigator is the most popular and effective medium of outreach.

03.

Sales Design’s inside sales rep will nurture the lead and continue the conversation online with respondents of the LinkedIn B2B lead generation outreach campaign.We will educate the client about your offerings as well as answer the qualification questions asked by the prospect. The rep will also ask questions to the prospect to gauge a use-case for your product/service.

04.

If the prospect connected through LinkedIn B2B lead generation campaign is curious or interested to know more about your products, the conversation shall be passed on to a subject matter expert from your organization. This will normally be done by setting up a meeting or a call.

Solution Areas

Drawing on our experience in enterprise sales, we focus on B2B lead generation for modern products in mid to large enterprises. We help you reach out to key people from the industry to showcase your products.

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Product Focus

Software Products & Services

We cater to software products & services built for specific use cases for businesses. If you have built enterprise products catering to specific departments like Sales, HR, Marketing, Admin, Finance/Accounting, etc., we help you reach out to key decision-makers within these departments to help showcase your products.

Software as a Service (SAAS)

If you are an organization providing Software as a Service(SAAS), we specialize in getting you a foot in the door of mid to large enterprises. Increase conversations for your inside and field sales teams by reaching out to key decision-makers in your target industries.

Geography Focus

We specialize in lead generation across the following geographies.

Industry Focus

We help you reach out to key decision-makers in organizations across the following industries

Domain Focus

We specialize in setting up conversations with these relevant functions within the industry

We Do Not Believe in Scripted Testimonials We Get You to Speak to Our Clients Directly to Find Out the Real Deal

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Resources

Our Fee is Performance Linked You Pay for What You Get

Take The First Step

Frequently Asked Questions

1. Is LinkedIn a good platform for lead generation?

LinkedIn is an excellent platform for B2B lead generation. As per a recent survey of B2B marketers, 90% of them had tried lead generation via Linkedin.

As a professional networking platform, LinkedIn has some obvious advantages over other platforms like Facebook, Instagram etc. LinkedIn let’s you target organisations that fit your target customer profile based on usable parameters like Industry, Company size etc. Further it also lets you target the appropriate buyer persona or profile ( VP Marketing, Head of IT etc.) within these organisations. This accurate targeting along with LinkedIn’s positioning as a professional network makes buyers open to consuming business relevant content. This is also the reason for several digital agencies offering Linkedin lead generation services for their B2B clients.

2. How does one use LinkedIn to Generate Leads?

There are multiple ways of doing lead generation using LinkedIn.

LinkedIn allows you to run ads on their platform with a specified target audience based on their organizations and profiles ( eg. designations,function, seniority etc). Leads from such campaigns can be captured through a form on LinkedIn or on your website which can be taken up by your sales team.

Posting quality, buyer relevant content is also a good way of lead generation via LinkedIn. Buyers on LinkedIn often scroll through their feed and respond to interesting content posted by others. This is usually a good starting point for a conversation. A word of caution: Buyers on LinkedIn are very selective about the content they engage and respond too. Unlike other platforms, the frequency of posting shouldn’t be the key metric you look at. When it comes to LinkedIn, quality is more important than quantity.

Lastly, LinkedIn Sales Navigator is a great tool to look for and reach out to prospective buyers. The filtering on LinkedIn sales navigator is very similar to those provided for running LinkedIn ads. LinkedIn Sales Navigator however also allows you to customize your messaging for different sets of buyers making it an effective tool for generating sales leads on Linkedin.

3. What is the best way to generate sales leads?

All the three approaches mentioned above are good ways of using LinkedIn to generate leads. The most effective campaigns often deploy all three strategies for maximum benefit.

In our experience, LinkedIn Sales Navigator has proved to be the most effective for clients generating B2B leads on LinkedIn, supplemented by content and very targeted advertisements.

4. What are the advantages of LinkedIn as a B2B lead generation tool?

LinkedIn has several advantages as a B2B lead generation tool over other alternatives namely cold calling, email marketing, online advertising and even offline events like industry conferences etc.

LinkedIn provides a strong public reference when you reach out to a buyer. Your LinkedIn profile, company profile, past experience, common connections, recommendations & endorsements etc. all add to your credibility in the eyes of the buyer. Buyers are more likely to respond to approaches over LinkedIn than over other formats where they have little context.

PS: It is important that you have an updated and rich profile for buyers to engage further.

LinkedIn is perceived to be less intrusive than a cold call or a cold email. While cold calls and emails end up interrupting other activities, content on LinkedIn is consumed at a time of the buyer’s choosing. Also given the nature of the platform, Buyer’s expect people to start professional conversations on LinkedIn and are less likely to shut out a relevant conversation.

LinkedIn also provides you with a platform to continue engagement with your prospects without pestering them. Buyers who get added to your network can see your updates about new features, products or case studies and respond accordingly at a later date if it seems relevant. This is a much better way of engaging with clients compared to sending repeated emails or newsletters.

In B2B sales, buyers often switch from one role to another or to different organizations. LinkedIn provides an easy way for you to understand the new role/organization the person has moved to as well as identifying the person who might have taken up her position. This further helps in generating sales leads on Linkedin.