Project Description

B2B Lead Generation Case Study
IT Staffing | Recruitment | Technology Talent

Outreach Campaign to Technology Leaders for IT Staffing & Talent Solutions

Business Overview

Client helped large BFSI companies hire, onboard and manage IT talent

Campaign Outcomes

32 weeks

31
Appointments Booked

18
Warm Connects

Avg. Connection Rate
40%

Avg. Response Rate
25%

Marquee Enterprise Leads Unlocked: Razorpay

4.0
Profile Score

Profile Strength

Seniority Weighting
4.8 /5

Connection Health
3.5 /5

Content Performance
3.5 /5

B2B Prospecting Matrix

Sectors

IT Services, IT Staffing, Recruitment, BFSI, FinTech

Geography

India

Target ICP

VP Technology, HR Head, Talent Acquisition Head

Scale

500+

Approach and Key learnings

  • The campaign targeted organizations facing challenges in hiring and scaling technology teams. Outreach focused on technology leaders, HR teams, and business decision-makers who needed access to specialized IT talent