Project Description

B2B Lead Generation Case Study
B2B SaaS | Supply Chain | Procurement | Vendor Digitization

Outreach Campaign to Brands & Enterprises for Vendor Digitization and Supply Chain Solutions

Business Overview

Company provided a platform for end-to-end design & procurement of primary, secondary and tertiary packaging materials. In the past 6 months, the company had acquired a couple of marquee FMCG clients. They wanted to double down and aggressively target large enterprises. Existing sales team was good at converting deals, but wasn’t able to generate the sales velocity.

Campaign Outcomes

32 weeks

26
Appointments Booked

18
Warm Connects

Avg. Connection Rate
52%

Avg. Response Rate
22%

Marquee Enterprise Leads Unlocked: Britannia, Mondelez

4.4
Profile Score

Profile Strength

Seniority Weighting
4.7 /5

Connection Health
4.2 /5

Content Performance
4.1 /5

B2B Prospecting Matrix

Sectors

FMCG, Consumer goods, D2C

Geography

India

Target ICP

COO, Head of Operations

Scale

500+

Approach and Key learnings

  • The COO was active on LinkedIn and posted regularly which helped achieve good connection rates
  • Targeting: We specifically targeted few packaging development profiles in mid scale enterprises.