LinkedIn Lead Generation Help for B2B Companies
Sales Design Institute focuses on Lead Generation on LinkedIn to assist medium to large companies in reaching key decision-makers. We help businesses find strong linkedin b2b lead generation by running focused outreach campaigns on LinkedIn.
Why use linkedIn to generate b2b leads?
Senior leaders now avoid cold calling and email pitches more often. LinkedIn stands out as the top choice for professional interaction
- 82% of B2B buyers approve connection requests from professionals who are relevant.
- Executives and senior managers like CXOs are five times more likely to answer LinkedIn messages compared to cold emails.
- The LinkedIn Sales Navigator allows specific targeting by industry type, company scale, and leadership level.
“Just got back from vacation to find 37 voicemails waiting 35 were random vendor pitches. There has to be a smarter way than cold calling!”
Head of Information Security at a Fortune 500 company.
How can you generate leads using linkedIn?
LinkedIn provides several strategies to generate leads, though not all methods work well. Below are the three main ways to attract prospects, along with their benefits and downsides
How it works
Share posts with industry knowledge, case studies, and thoughtful perspectives on a regular basis to draw in potential customers.
Advantages
- Establishes reputation in the long run
- Attracts interested buyers who engage
- Involves no additional spending on direct outreach
Drawbacks
- It takes around 6 to 12 months to start showing results.
- You need a team to create content for this method.
- It’s tricky to manage the timing and quality of leads.
Works best for
- Well-known brands that have dedicated marketing teams.
What you do
Use LinkedIn to run sponsored posts, send direct InMail ads, or place display ads aimed at specific roles or industries.
Upsides
- You get instant exposure.
- You can focus on specific groups of people.
- Budget flexibility lets you scale when needed.
Downsides
- It costs a lot $5 to $15 or more for every click.
- The quality of leads can be inconsistent.
- Targeted audiences might get tired of seeing the same ads.
Works best for
- Businesses that have big marketing dollars to spend.
How it works
- Find target buyers using Sales Navigator
- Send tailored connection requests
- Build connections by using thoughtful messaging
Why this method works so well
- Get results faster (weeks instead of months)
- Better response rates (21-56% in our examples)
- Saves money (no wasted ad spend)
- Connect with decision-makers
- Build lasting connections with the right crowd
Here’s why it’s effective
- Skips traditional gatekeepers to connect with CXOs
- Uses LinkedIn’s professional environment instead of relying on cold emails or calls
- Creates tailored conversations focused on providing value
Our proven process for lead generation using linkedin
We keep our outreach levels balanced and effective
Types of Leads We Provide
- P1 Leads (Interested)
- Ideal prospects who reply
- Share their details and request meetings
Ready to connect with your experts
- P2 Leads (Interested but Not Engaged Yet)
- Qualified prospects who remain unresponsive
- Provide verified and direct contact details
- Perfect for your sales team to reach out to
Industries we work with
Industry | key roles
- SaaS/Tech | CTOs, IT Directors, Heads of Product
- Financial Services | CFOs, VPs of Banking, Risk Leaders
- Manufacturing | COOs, Plant Managers, Heads of Procurement
- Healthcare | Medical Directors, Hospital Leaders
- Professional Services | Managing Partners, Practice Leaders
Reasons to work with sales design institute?
Over 7 years of LinkedIn expertise
Emphasis on quality rather than volume
Twice as fast as in-house teams
Weekly progress tracking and
fine-tuning
Delivered 800+ successful B2B campaigns
Results showcased
Financial modeling
platform
- Secured a 56 percent connection rate and 29 percent response rate
- Scheduled 16 qualified calls in just 4 weeks
E-commerce growth
platform
- Delivered 42 top-priority leads and 223 secondary-priority leads.
- Achieved a 27.6% response rate from US and India markets.
Procure-to-pay
saas solution
- Secured 119 warm connections over a year.
- Booked 75 calls with procurement decision-makers.
Frequently Asked Questions
1. How many calls can we get ?
Most campaigns bring in 5 to 10 solid calls per month. This number changes based on your product and target audience.
2. Can you promise a set amount of leads?
We don't offer lead guarantees, but our proven method produces strong outcomes.
3. Can a company profile replace a personal one?
No. Decision-makers connect more effectively with real personal profiles those from leaders.
4. How soon can we expect results?
Setup takes 7 to 10 days. Leads begin flowing in during the second or third week of the campaign.
